Global kiwi investments amounted to around 70,000 hectares in the early nineties. The current estimate is placed at nearly 140,000 hectares, roughly half of which are located in China. Production in China is expanding, going from around 200,000 tonnes in the first years of the new millennium, to more than 450,000 tonnes. Most of the supply comes from family plantations, and the export quality parameters are still far from being met. In point of fact, cultivation of the most highly valued variety, Hayward – although on the increase – covers about 10,000 hectares. If China is taken out of the equation, global kiwi production suffered a strong downturn in the early nineties due to hard market crises. However, there has been a trend reversal since 2000 which has lead to a 20% increase in cultivated surfaces, for a total of about 70,000 hectares.

Italy produces around 70% of the northern hemisphere’s kiwis, thereby confirming its position as a world leader. An output of 460,000 tonnes fit for sale in the 2011/12 campaign (+12% from 2010/11) gives Italy first place in European kiwi production, with exports amounting to 75%. Greece comes in at a considerably distant second, with an 85,000 tonnes production and 80% export estimates. 70,000 tonnes should be produced in France, with 30% of that destined for export. Production is also on the increase in Iran: current estimates stand at 90-100,000 tonnes, with 25% exported in the nearby areas, namely the Arabian peninsula. The kiwi’s commercial calendar goes from November to May in the Northern Hemisphere. Latium with the province of Latina is still Italy’s number one kiwi producer (7,200 ha); Piedmont with the province of Cuneo is next (4,950 ha); in third place is Veneto (3,200 ha), with the province of Verona; next comes Emilia Romagna (3,250 ha).