21/02/2013 -
Company News
10/12/2012 -
VILLAFRUT AWARDED AS THE BEST EXPORTER 2012 DURING GREEN MED FORUM (GRANADA)
During the fifth edition of Green Med Forum, held from 21st to 23rd November 2012 at the Congress Palace in Granada in Spain, Villafrut was awarded best exporter promoting Mediterranean fruit and vegetable products in Europe and around the world. Villafrut was awarded Green Med Best Exporter in...
28/11/2012 -
CITRUS, ORANFRIZER CELEBRATES ITS 50th ANNIVERSARY IN FLORENCE, WITH A GREAT EVENT AND A MONOGRAPH ABOUT THE R...
Last 24th of November Oranfrizer celebrated its first 50 years of business in front of a large turnout and special guests, by celebrating its market leader, the blood orange, with a extraordinary event and a unique book, already available in selected bookshops in the same city that allows the...
12/10/2012 -
ORGANIC: ALCE NERO PRESENTS THE NEW FRESH FRUIT RANGE IN PARTNERSHIP WITH THE SPECIALIST BRIO
Pinzimonia, Delicata, Cremoso, Coccola, Generoso, Vellutata, Piccolino, Giusta, Trottola, Esmeralda, Rugginella, Montanara, Crocchia, Rossella, Spicchia e Candido: these are the sixteen top of the range references, with which Alce Nero enter the fresh organic market, cropped with experience and...
21/08/2012 -
GALA PERFORMANCE IN TRENTINO THIS SEASON, IN CONTRAST WITH NATIONAL FORECAST OUTPUT FOR THE VARIETY
Italian producer organisation La Trentina has said these days it sees good opportunities to keep expanding production of Royal Gala in north-eastern Italy as it looks to satisfy strong demand for the variety in many of its export markets. The company said it was looking forward to marketing a...
28/06/2012 -
MINI AND SEEDLESS WATERMELON SOLINDA BY PEVIANI ON THE MARKET WITH EXCELLENT QUALITIES
Solinda was successfully introduced in the market in 2006, but still now it is appreciated on a large scale for its features. Solinda is a variety of mini seedless watermelons obtained by means of traditional breeding techniques and its strong point is the relationship between size and...
19/06/2012 -
CERADINI GROUP ENLARGES STRAWBERRY AND LAUNCHES TRADEMARK FRAGOLÀ, WITH INNOVATIVE PACKAGING AND LOW ENVIRONME...
Ceradini Group from Verona, well-known in the kiwifruit sector and already owner of the trademarks Kingfruit, Sweetkiwi, Goldkiwi, Ceradini B. & C., takes up a new challenging project in order to produce out-of-ground mountain strawberries. Massimo Ceradini says: “We took the decision...
23/04/2012 -
VERONA STRAWBERRY CAMPAIGN KICKED OFF UNTIL CHRISTMAS. APO SCALIGERA GUARANTEES HEALTHY FRUITS WITH EXCELLENT ...
The Verona strawberry campaign has just started, in one of the most important areas in Italy for the production of this choice fruit, which is obtained in protected cultures and is highly appraised throughout Europe, thanks to its unique traits in terms of perfume, colour, taste, healthfulness and...
20/02/2012 -
VAL VENOSTA APPLES, THE NEW MARKETING PLAN FOR CONSUMERS FOCUSES ALSO IN MIDDLE EAST AND NORTH AFRICA
A new marketing year has started for VI.P, the Val Venosta Cooperatives Association (South Tyrol), and the new strategy expected to be particularly wide and full of initiatives, not only in Italy but also in new markets. Increased awareness for the Val Venosta brand and reinforcement of the values...
01/02/2012 -
AFTER THE DIVORCE FROM DEL MONTE, GF GROUP INTRODUCES “F.LLI ORSERO” BRAND FOR EXTRA PREMIUM BANANAS AND PINEA...
GF Group, a European leader in importing and distributing fresh fruit and vegetables, active mainly in Italy, France, Spain, Portugal, Greece, Costa Rica, Colombia and Argentina, is launching its brand “F.lli Orsero”, for extra premium quality bananas and pineapples. “F.lli Orsero” is the...
31/01/2012 -
NEW FOREIGN MARKETS AND A WIDER RANGE OF PRODUCTS FOR FRUTTHERA, THE COMMERCIAL DIVISION OF THE ASSOFRUIT ITAL...
During 2011, the marketing team of FruttHera – the business unit of the AssoFruit Italia Producers’ Organization, which is one of the most important realities in Southern Italy – gave a strong increase to the company activities and the upward trend so far looks promising for the...
11/01/2012 -
MILANI & FRAGOR GROUP SPA (VERONA) TOWARDS CLOSURE. THE MILANI FAMILY ABANDONS ITS FRUIT AND VEGETABLE TR...
Milani & Fragor Group Spa, an established commercial player in Verona, is shutting down the business that the entrepreneur Orfeo Milani started a long time ago, in 1933. Its market stalls within Veronamercato, the largest wholesale market in the Veneto region, have been closed since last 31st...
23/12/2011 -
Sicilian red orange exports off to a good start. Oranfrizer sends the first shipments to Northern Europe
Oranfrizer international exports of red oranges will be getting off to a start the last week of the year. Denmark, Norway and Finland will be the first countries to receive shipment. The first oranges to depart will be of the Moro variety, followed by Tarocco oranges in January. “Temperatures...
13/12/2011 -
FRANCESCON WAGERS ON AFRICA. THE COMPANY OF RODIGO (MANTUA) IS PLANNING TO PRODUCE MELONS IN MOROCCO AND SENEG...
Op Francescon will be producing melons in Central Africa to increase and anticipate the period of marketing. The Mantuan producers’ organisation has archived 2011 as an unusually anomalous and bizarre year: “In May and June – declared Bruno Francescon – the market was heavy with...
28/11/2011 -
A NEW STATE-OF-THE-ART STORE FOR MIVOR, THE LARGEST COOPERATIVE IN VAL VENOSTA. THE MAIN INNOVATION CONSISTS I...
Mivor is one of the largest cooperatives for apple cultivation in Europe: it is not only VI.P’s cooperative with the largest number of members, but also one of the largest cooperatives in Europe as far as storage, processing and handling of apples are concerned. One of the pioneers in the...
28/10/2011 -
THE NEW VILLAFRUT WAREHOUSE OPENED IN THE PROVINCE OF VERONA WITH 22,000 MQ HANDLING 60,000 TONS OF FRUIT AND ...
Friday 28 October saw the opening ceremony for the new Villafrut warehouse, at Villafontana di Oppeano (Verona). The renewal and extension of the headquarters, taking place in 2011, is already the third in the history of Villafrut, established in 1984. The company was established in the 1960s by...
22/10/2011 -
SPAIN STRATEGIC FOR ITALIAN YELLOW APPLES. VI.P / VAL VENOSTA MOST WELL KNOWN BRAND AFTER PINK LADY
For several years, the Spanish market has become strategic for Italian mountain apples, and for many groups it is the third largest export market after Germany and Scandinavia. This statistic was confirmed by the companies attending the Fruit Attraction trade fair in Madrid (19th-21st October) and...
07/07/2011 -
APPLES: MELINDA BETS ON EVELINA TO EXTEND THE PRODUCT RANGE AND IMPROVE THE EXPORT MARKETS
After almost two months of negotiations, last week the contract between Consorzio Melinda, Evelina GmbH and Agrosun (Evelina Broker for Italy) was signed. Arno Überbacher, managing director of Evelina GmbH, made no secret of his delight that, with the Consorzio Melinda from the “Val di Non” in...
21/04/2011 -
Sant’orsola: in 2010 financial solidity and a brand that resonates
An undisputed leading brand in the berry market, based on its solid capital position and financial equilibrium. These are the distinguishing traits of the Sant’Orsola Cooperative based in Pergine Valsugana, according to its financial statements for 2010 which, together with the initiatives...
15/04/2011 -
AOP Armonia: the new South Italy’s network of fresh produce ready for global challenge
Last Friday, April 15, the Association of Producers Organizations Armonia was officially presented in the renowned restaurant Don Alfonso 1890 in the fascinating Amalfi Coast. This is the first AOP (Association of Producer Organisations) in Southern Italy, founded in 2009 by the merger of two...
18/03/2011 -
FruitImprese: boom in exports of Italian fruit and vegetables in 2010
The Italian Association of fresh produce companies – FruitImprese – has announced the latest data on foreign trade of Italian fruit and vegetables in 2010, elaborated on Istat data. The balance rose to 1.173 billion Euro, second best performance in 10 years, with an increase of 111.5%...
07/03/2011 -
Oranfrizer in Japan: record of visitors in the space of “Sicilian Orange Experience”
Foodex 2011 is the most important trade show in Asia for the food industry. It takes place in Tokyo and opened its doors last Tuesday, March 1 with over 70,000 visitors and will end Friday, March 4. The taste of Tarocco orange – at Nippon Convention Center – reveals the success in...
28/02/2011 -
Almaverde Bio +12,4% increase in turnover
Almaverde Bio strengthens its growth. Almaverde Bio branded products reached a turnover of Euro 29.4 million in 2010, an increase of 12.4% compared to 2009. Almaverde Bio Italy data are excellent and show and strengthen the vitality of the organic sector in Italy and Europe. The marketing of...
16/02/2011 -
Michael Grasser (VI.P-Val Venosta): “Kanzi can become the number two club variety”
During Fruit Logistica 2011 in Berlin, FreshPlaza interviewed Michael Grasser, Val Venosta Marketing Manager, about the current apple season and its perspectives. Some of the representatives of South Tyrol Consortia including in Kanzi club. From left after the hostess: Alexander Ortler, Stephan...
31/01/2011 -
FruttHera: high quality products of southern Italy from Assofruit Italia
The Italian company FruttHera Srl was founded in 2010 by the Producers’ Organization Asso Fruit Italia Soc. Coop. Agr. to encourage the marketing of horticultural products of its members and not, meeting certain standards of quality and shelf life. The need to establish a specialized...
14/01/2011 -
Italy: Melinda and La Trentina over the apple season 2010
2010 will be remembered as a particular year for the apple production in the Italian Trentino region: compared to a general decrease in European production of 15%, it increased. In particular, in Valle di Non a record of 330,000 tons is recorded. Michele Odorizzi, Melinda chairman, is very pleased...
03/01/2011 -
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